"Starbucks has taken the ultimate commodity, the coffee bean, and turned it into an experience. We have taken the most personal of experiences, healthcare, and turned it into a commodity."
~ Brian Wong, MD, CEO, The Bedside Trust
Many hospitals struggle to differentiate themselves from their competition, forcing them to try to do everything, for everyone. And in many cases, the pace of organizational learning can be slow and cause competitive hospitals to fall behind.
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